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      <image:title>Blog - Achieving a Representative Survey Sample: A How-To Guide - Make it stand out</image:title>
      <image:caption>Table representing cell weights to bring the final sample back in line with demographic targets.</image:caption>
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      <image:title>Blog - Achieving a Representative Survey Sample: A How-To Guide - Make it stand out</image:title>
      <image:caption>Table representing the final sample proportions achieve via an online survey without quotas implemented.</image:caption>
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      <image:title>Blog - Achieving a Representative Survey Sample: A How-To Guide - Make it stand out</image:title>
      <image:caption>Table summarizing three approaches to ensuring sample representation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c609bd40cf57d9ddd7d3771/4766e334-cc57-4abe-8157-8ca9588472bd/1+-+target+audience.png</image:loc>
      <image:title>Blog - Achieving a Representative Survey Sample: A How-To Guide - Make it stand out</image:title>
      <image:caption>Table representing target audience proportions for an online survey.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c609bd40cf57d9ddd7d3771/ba046808-7bee-4a06-823b-bc86592db52c/4+-+quotas.png</image:loc>
      <image:title>Blog - Achieving a Representative Survey Sample: A How-To Guide - Make it stand out</image:title>
      <image:caption>Table representing nested quotas by age, gender, and Hispanic ethnicity when nested demographic targets are known.</image:caption>
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  <url>
    <loc>https://www.flowstrategy.co/blog/2019/10/14/the-importance-of-representation-in-polling</loc>
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    <lastmod>2019-10-14</lastmod>
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      <image:title>Blog - The Importance of Representation in Polling - Misrepresentation of Party Affiliation in Fox News Poll</image:title>
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    <loc>https://www.flowstrategy.co/blog/2019/6/28/reinventing-the-brand-tracker</loc>
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    <lastmod>2019-10-14</lastmod>
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      <image:title>Blog - Reinventing the Brand Tracker</image:title>
      <image:caption>Wave 1 of a strategic brand tracking study with 3 flex modules</image:caption>
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    <image:image>
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      <image:title>Blog - Reinventing the Brand Tracker</image:title>
      <image:caption>Wave 2 of a strategic brand tracking study with 1 repeated and 2 new flex modules</image:caption>
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    <loc>https://www.flowstrategy.co/blog/tag/insights+activation</loc>
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  <url>
    <loc>https://www.flowstrategy.co/home</loc>
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    <priority>1.0</priority>
    <lastmod>2019-02-13</lastmod>
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      <image:title>Home - our approach</image:title>
      <image:caption>Find out more about how Flow Strategy can help you differentiate and grow your business.</image:caption>
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      <image:title>Home - ABOUT US</image:title>
      <image:caption>Find out more about us and why we are so passionate about what we do.</image:caption>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.flowstrategy.co/approach</loc>
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    <lastmod>2019-02-11</lastmod>
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      <image:title>Our Approach</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c609bd40cf57d9ddd7d3771/1549852136051-4XKXUNE1B1VG9BBFM5I1/flow+chat+small.jpg</image:loc>
      <image:title>Our Approach</image:title>
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      <image:title>Our Approach</image:title>
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    <lastmod>2019-02-11</lastmod>
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      <image:title>Services - quantitative research</image:title>
      <image:caption>Quantitative research, typically executed through online or telephone surveys, allows for a full-scale and objective view of the marketplace. Successful execution requires creativity, objectivity, attention to detail, and strong analytical prowess.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c609bd40cf57d9ddd7d3771/1549894903131-JPA4QBUCN5XMEHWX000L/adult-brainstorming-business-515169.jpg</image:loc>
      <image:title>Services - qualitative research</image:title>
      <image:caption>Qualitative research is ideal for uncovering the key motivations and desires that drive human behavior. Successful qualitative research demands a high degree of empathy and humility, as well as a willingness to leave all preconceived notions at the door.</image:caption>
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  <url>
    <loc>https://www.flowstrategy.co/why-flow</loc>
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    <lastmod>2019-03-21</lastmod>
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      <image:title>Why Flow?</image:title>
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  <url>
    <loc>https://www.flowstrategy.co/about-us</loc>
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    <lastmod>2019-02-11</lastmod>
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      <image:title>About Us</image:title>
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  <url>
    <loc>https://www.flowstrategy.co/contact</loc>
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    <lastmod>2019-02-11</lastmod>
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      <image:title>Contact - contact us</image:title>
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  <url>
    <loc>https://www.flowstrategy.co/quantitative</loc>
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    <lastmod>2019-02-11</lastmod>
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      <image:title>Quantitative - quantitative research</image:title>
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    <loc>https://www.flowstrategy.co/qualitative</loc>
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    <lastmod>2019-02-11</lastmod>
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      <image:title>Qualitative - quaLitative research</image:title>
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    <loc>https://www.flowstrategy.co/privacy-policy</loc>
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    <lastmod>2019-12-03</lastmod>
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  <url>
    <loc>https://www.flowstrategy.co/lets-work-together</loc>
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    <lastmod>2023-03-29</lastmod>
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      <image:title>Let's Work Together</image:title>
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    <loc>https://www.flowstrategy.co/home-alt-bedford</loc>
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    <lastmod>2025-05-12</lastmod>
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